Masculine Face Care: We're Talking Bill Gates, Not Justin Bieber
Guys who think masculine face care is about making women swoon are missing the point. Looking good is about getting ahead of the competition. It's about being primed and ready to take advantage of every opportunity life has to offer. Guys, I don't blame you for thinking that men's skincare and anti-aging is about getting the girl. In fact, it's to be expected. When it comes to masculine face care, a multi-billion-dollar industry is pushing the idea that great skin is a playboy's secret weapon. They know that sex sells, which is why the product shelves are full of overpowering aftershaves with alluring and exotic names-and why the ads are full of chiseled hunks with a pair of eye candy on each arm. As a reasonably foxy lady myself, you can take it from me: great skin is a definite plus, but it sure doesn't clinch the deal. And if you see masculine face care as a way to make yourself irresistible to women, you're just not seeing the real p...
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